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Barstool Founder Dave Portnoy Interested in Buying Naming Rights to Bills Stadium

‘On the surface, Pornoy, a lifelong Boston fan who once handcuffed himself to the floor of the NFL’s Manhattan headquarters to protest Tom Brady’s “Deflategate” suspension in 2015 (that stunt resulted in his arrest), choosing to align himself with one of the Patriots’ chief competitors in the AFC East would seem an odd choice. However, the attention-craving “El Pres” has never been one to turn down a marketing opportunity and lending the Barstool name to an NFL stadium would no doubt increase brand awareness. If he chooses to go through with his bold gambit, Portnoy certainly has the funds to pull it off. Portnoy’s estimated net worth is over $100 million.’

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