Archives for July 19, 2020

‘The production fell short of what the Bills had reason to believe they’d get from a third-round draft pick, especially given the ample opportunity Knox had to make his mark. The only other tight end who was expected to be a factor in the passing game, free-agent signee Tyler Kroft, missed time with two ankle injuries and recorded only six receptions in 22.8% of the offensive snaps for the season.’

‘Time for the Hail Mary, every team’s desperation play. Ferguson lofted his throw to the right third of the end zone, where Bills receiver Frank Lewis was matched against five Patriots. The pass hit Lewis perfectly and went off his hands and into the clutches of Hooks, who had arrived in the end zone late, as did wide receiver Ron Jessie. The “miracle” touchdown came with just 5 seconds to play.’

‘”If there’s a company looking to making an immediate impact in the region from a brand awareness perspective, there’s millions of dollars of unpaid media awareness that comes from that,” said Cimperman, executive vice president of the marketing agency FuseIdeas. He has worked on naming rights deals before.’