‘”You just see the need out there is so great,” Beane said. “And this is going to take a community, so I was trying to think of what are things we can do to bring some excitement behind it, make it a little bit of a competition; that’s how I’m wired. It’s something for people to be motivated. ‘I’m going to compete, I want to get one of these prizes.’ So what can we offer that Joe Public, Joe Bills fan maybe would never have the opportunity to experience?”‘