‘But she did acknowledge the importance of building a community around a new or renovated stadium. It’s happening in cities from San Diego to Atlanta to Green Bay and now Boston. Green Bay aside, those markets are decidedly larger than Buffalo, and the scope and cost of their projects may be, too. But the concept applies everywhere: Sports teams need to generate revenue year-round, and monetize every possible space in their facilities. “That’s what we’re in the job of doing,” Jacobs said in Boston.’