‘Yeah, we’re trying to develop a culture here. The culture to me trumps strategy. That’s what I believe in whole heartedly. It doesn’t mean we have choir boys, it means we have guys that love football and do things the right way for the most part. I understand that. We’re trying to build something that does take time, but overall, guys have to be committed to the process. That means staying mentally tough in moments like this where we start a season 1-3 and it hasn’t always been easy.’