‘”It helps them understand the magnitude of their influence,” said Marlon Kerner, Bills director of player engagement and alumni. “They’re a role model whether they choose to be one or not. So you get to come to a school and see small kids who look up to you, and it sinks in a little more. Hopefully they understand all the stuff we’re teaching them as they transition to being a professional athlete – make smart decisions because you never know who’s watching. And you can be that influence to kids.”‘