‘So deep is the bond between Reich and this part of New York state, you could argue he’s as popular as the Hall of Famer who started over him, Jim Kelly. Whenever the debate came up locally over who should start for the Bills, it was ridiculous to suggest that the team was better off with a healthy Reich than a healthy Jim Kelly behind center, but a large segment of this population, though they loved winning, never quite took to Kelly, especially as the Super Bowl losses started piling up and Reich’s historic backup heroics became the stuff of legends.’