‘“Dad, why do you keep watching their games when they lose all the time?” This was something my then 7-year-old daughter asked me in the midst of a 4-12 season back in 2010. I often joke that my display of fandom for the Bills to my children week in and week out, teaching them to cheer the team on with me no matter the result, is in part a character-building exercise. To teach them to never give up, to always keep the faith and believe there’s a better day coming.’