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Inside the NFL: Owners could have done worse than stick with Goodell

‘Although the specifics of Goodell’s deal have yet to be revealed, it’s clear that in order to continue making the sort of money he received from his previous contract, he must keep the league’s prosperity at the stratospheric levels that owners currently enjoy. That undoubtedly will be put to a stern test during the next round of negotiations for new television contracts to replace the ones that expire after the 2022 season, especially with millennials shifting away from traditional means of viewing of sports and other television programming. It’s hard to fathom the ratings dip inspiring network executives to pony up more money than they’ve already been paying and easier to anticipate those and other revenue streams to lose some of their steam.’

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