'“It’s in everything we do,” McDermott said. “It’s how we get out of our cars when we come into the building, how we walk, how we talk, how we meet, it’s the teaching that’s going on, the note-taking that’s going on. It’s how we practice, whether it’s training camp, during the season, spring OTAs. It’s how we play, and that’s not only games on Sunday, but it’s preseason games.'