'The Bills will open the 2017 season at New Era Field on Sunday, Sept. 10 against the New York Jets, presented by BlueRock Energy. During kickoff weekend, the Bills will honor the team’s alumni. Bills Alumni Weekend will include a VIP Gala, VIP Tailgate Party and a Celebrity Charity Golf Classic. In conjunction with Alumni Weekend, the Bills will celebrate the 25th anniversary of the Comeback Game during a special halftime ceremony. Located in the Bills Game Day program, fans can collect a commemorative 25th anniversary Comeback Game ticket. The gate giveaway is a rally towel.'