'"Sometimes, teams use the franchise tag to increase trade return. The Bills capitalized on Price's career year — 94 receptions, 1,252 yards, nine touchdowns — in 2002 to dangle him with the tag the following offseason. The Falcons were known to regret passing on Price in the 1999 draft and still wanted him as a weapon for quarterback Michael Vick. Atlanta surrendered its first-round pick in 2003, No. 23 overall, for a player the Bills weren't planning to bring back. In turn, the Bills used the pick on tailback Willis McGahee — who sat out his rookie year while recovering from a knee injury but then produced 3,365 yards and 24 touchdowns from 2004 to 2006."'