'While social media has been very kind to me, I do get the occasional tweet from a disgruntled fan, their avatar Ted Kaczynski or Beavis and Butt-head, who lost money on the Bills during their Super Bowl runs. When that occurs, I’m forced to summon my last thimbleful of dignity to not tweet back, “I didn’t tell you to bet your paycheck.” Regrettably, there have been times when common sense didn’t prevail and I hit “send.” Trust me, it’s futile to get into a Twitter feud with someone whose avatar is the Unabomber.'