'"It was important to the Bills organization that a stadium naming rights agreement made sense. In joining New Era today for this landmark announcement, we have a partner that makes sense on so many levels," said Terry Pegula, owner and CEO of the Bills. "New Era is a company recognized for its integrity and quality on a global platform, while at the same time, representing the very fabric of Western New York. In partnering with our organization and the opportunities associated with the NFL brand, we feel that this agreement showcases two of the more recognized local brands not only for the benefit of our two franchises, but one that reflects well on our entire community."'