'“To have the New Era name associated with the Buffalo Bills organization is an honor. Our brands not only share a hometown, but we share a long history in the world of sports,” said Chris Koch, President & CEO, New Era. “The energy and spirit the Pegulas have infused into the community is incredible. We’re thrilled to kick off another chapter in Bills history and make a statement to the world about what this city, this team and the game of football mean to our brand.”'