'Play as if it still matters, even if this is extremely close to being a meaningless game. The players are going to have to work up some enthusiasm for these final three weeks of the regular season. They were a pretty dispirited bunch early in the week, reeling from an ugly loss at Philadelphia that was loaded with penalties and other silly mistakes and especially from the fact they’re on the absolute fringes of postseason contention. That game felt like a knockout punch, which it essentially was. The high expectations that followed the hiring of Rex Ryan, aggressive offseason moves and a strong draft have whooshed out of One Bills Drive like air from a giant balloon. With little or no prompting, some players already have begun talking about what needs to be done for the team to improve next season.'