'“This is a really fascinating move by the NFL, even though they are kind of the last major adopters of streaming,” said Galen Clavio, director of the National Sports Journalism Center at the University of Indiana. “Sports really is one of the biggest drivers for advertisers in the media business. All it's going to take is one sports league, one major sports league, to say, 'In addition to our broadcast package, we want a streaming package.'"'