‘That line of reasoning, I counter, is a crock. The most stable members of the eight-team league had been outbidding the rival NFL powers for serious talent from the beginning, 1960. The Houston Oilers, now the Tennessee Titans, signed the Heisman Trophy winner, LSU running back Billy Cannon, away from the powerful Los Angeles Rams. They took him right from under the nose of Rams GM Pete Rozelle, who would become the new NFL commissioner that year.’