”’The public perception is that the NFL is not close to coming to Toronto, and it won’t happen because this series has not been successful,” Naylor said. ”They’ve lowered ticket prices twice. The games ‘sell out,’ but there are always empty seats. There’s no buzz about the game. But I compare it to when the [Tennessee] Titans played in Memphis. They weren’t Memphis’ team. The Buffalo Bills aren’t Toronto’s team. Sports is about selling emotion and a connection with a team, and that connection doesn’t exist.”’