‘"I think he is motivated in almost everything he does by a love of the game and its history, not because it is primarily a financial undertaking," said Marv Levy, the retired coach who led the Bills to an unprecedented four Super Bowls, from 1990 to 1993, and is a member of the Hall of Fame. "He cares about the people who work for him, very much, and they begin to understand how important the love of the game is to him."’