‘Popko comes to the Bills from IMG, a leader in sports marketing, where he served as senior vice president overseeing IMG golf events, clients and governing bodies. Prior to IMG, he served as vice president of marketing and development for the National Football League’s Cleveland Browns, where he engineered the team’s business strategies for their 1998 return to the NFL. In addition to the Browns, Bruce worked in similar capacities for the National Football League, the San Francisco 49ers and the NY Jets.’