‘As fans enter Ralph Wilson Stadium this season, they will see a new, colorful exterior wall mural, and find Labatt Blue through concession area signage. Labatt Blue also will ramp up advertising efforts on www.buffalobills.com and see an increased presence on the Buffalo Bills website. For a limited time, fans can visit www.MyBillsMyBeer.com to enter a promotional sweepstakes to win weekly prizes, including a grand prize VIP trip for two to the Bills at Miami game on October 26, 2008. Fans can visit participating retailers for a special code, then log on to enter the contest.’