‘As part of this effort, Gatorade will oversee league-wide Gatorade Donation Days at training camp to raise money to further the awareness and educational efforts of the Kendrick Fincher Memorial Foundation (KFMF), which was founded by Mike and Rhonda Fincher in memory of their son, Kendrick, who succumbed to complications from heat stroke during the summer of 1995. Gatorade will collect donations in the vendor tent at the Bills Verizon Wireless Training Camp during the Bills night practices on August 5 and August 6.’