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Sweet win in ‘Super Bowl’ of ad ideas

‘Bona grew up rooting for the Buffalo Bills. He’s the kind of football fan who actually feels depressed when the season ends. So he made a natural connection last fall when he saw a halftime announcement during a Patriots game for the “Pitch Your Idea for the Best NFL Super Bowl Commercial Ever” contest. Bona came up with this concept: a funny look at the sadness fans feel after the last game is played.’

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