‘Saying “I’m sorry” to his customers was a smart marketing move by Wilson. Re-energizing the team’s football operations is his next big task, but it may not be the most challenging one. No, the toughest job at One Bills Drive may belong to Russ Brandon, the team’s vice president of business development and marketing, and the man presumed to be in line to play a larger role in the team’s adminstrative operations. It will likely be Brandon’s job to sell Western New Yorkers yet again on a product that, frankly, is battered. He’s sold it before; can he sell it again? Let’s hope so. The future of the franchise may depend on it.’