‘An interesting story involving the logo is also a part of Buffalo Bills history. During the early years of the franchise the jersey number 31 was never worn by a player in a regular season game. The unofficial “legend” among long-time fans was that the number was not issued because it was reserved for the official team logo. The tradition was broken in 1969 when reserve running back Preston Ridlehuber was issued number 31 for one game while his normal number 36 jersey was repaired by equipment manager Tony Marchitte. The number 31 was not issued again until 1990 when first round draft choice James (JD) Williams wore it for the entire season.’