‘WIVB, had a 42.6 rating with a 66 share, meaning two out of every three TVs in the Buffalo area were tuned to the game. Since meters were introduced to the market prior to the 2000 season, only two games against drew more viewers locally. Those games were against the New England Patriots (44 rating) in November 2002 and the Miami Dolphins (44.3) in December 2002.’