‘The re-launch will take place this Thursday and feature vastly improved content, functionality, design, and exclusive contests. Visitors to the site will notice multiple top stories each day, more photos, audio and video of players, coaches and personnel, an interactive "view from your seat" map and a virtual tour of the stadium, and an improved message board for individuals to interact with Bills fans worldwide. The enhanced site will continue to serve as the best source for official team merchandise and tickets.’