‘Off the field, Spikes has become a celebrity. He’s been interviewed by media megastars Jim Rome and Dan Patrick. He appears in ESPN commercials that trumpet the network’s NFL coverage. And he’s all over the Buffalo and Rochester TV and radio air waves. “That comes along with winning,” Spikes said. “You can go out and hire all the best people (to promote you), but if you don’t win, it’s pretty much irrelevant.”‘