‘Pittsburgh’s ketchup company, which also used the promotion with the Cleveland Browns last year, has worked out sponsorship deals with the Baltimore Ravens, the Cincinnati Bengals, the Buffalo Bills and the New York Jets. Basically, whenever the home team’s offense moves inside the 20-yard line, Heinz blitzes. Radio broadcasters are supposed to say, "The [insert home team name here] are now in the Heinz Red Zone," while anyone paying attention in the stadium sees some version of a ketchup bottle pouring.’