‘Few people are going to spend between $30 and $48 per ticket to take their kids to a pre-season game. But at $8 it was not only affordable, but also an excellent entertainment option for kids who had plenty more to do than merely watch the game. Any number of youth who normally would never get to see the Bills in person got to experience live pro football. And when some of them get older, they might just become season ticket holders. The whole idea is a no-brainer.’