Coordinators are being hired to run a "system" even if the team’s personnel doesn’t fit. The Bills tried the West Coast way in 2001 even though QB Rob Johnson will never be mistaken for the prototype West Coast QB. The result was miserable. They gained decent yardage, but on third down and in the red zone, they flopped. With a new OC for 2002, you had better not mention WCO in Buffalo anymore.
"I want the Bills’ offense," says GM Tom Donahoe. "I don’t like systems. Too many guys are wedded to a system, and they run it come hell or high water even if the personnel doesn’t fit it. Good coaching is putting your players in positions where they have a chance to be successful. And I don’t see that happening enough in this league. The problem with the WCO is, unless you have Steve Young and Jerry Rice, it’s not going to be the same."