He was, however, more than their QB, much more. He was the architect — the creator — of the Bills’ new offense, which was a fast-break, no-huddle, impressively pass-oriented offense. First he envisioned it, then he sold it to the Buffalo coaches, and finally he directed it on the field, calling all the plays himself. That first year, 1990, Kelly’s offense was the most remarkable new thing in American sports.