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Bills cash in on higher ticket costs

‘The Bills, according to the SportsBusiness Journal, have the seventh highest payroll in the league at $70.65 million. Despite paring several long-time top performers, that is a 32 percent increase from 1999 and compared with 1998, when the team’s player payroll was $49.8 million, represents a 42 percent rise…So what are the Bills, playing in the retro-fitted, better revenue-producing stadium, worth? Forbes Magazine ventures a guess in the Sept. 18 issue. Forbes figures the Bills are valued at $365 million, 21st overall and well below the league average of $423 million. Again, the Redskins, at $741 million, are tops while the Arizona Cardinals rank last at $305 million.’

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