‘Never in the team’s 40 years have the two facets of football, the game, and football, the business, been so intertwined. Only 10 years ago, Buffalo’s marketing staff consisted of one person; it now numbers near 30. For 19 summers, the team was content to train in sleepy Fredonia, Chautauqua County, drawing a couple hundred fans per practice on average. In Rochester, the Bills’ second-largest fan base with tentacles that can reach as far east as Albany, they expect crowds in excess of 5,000. The Bills say they can’t survive into the new millennium without becoming a regional franchise, much like a Green Bay or a Kansas City or a New England. "This is about the long-term viability of our franchise," said Russ Brandon, vice president of business development and marketing.’