‘And this training camp — the first for the Bills in the Rochester area — will offer even more. The Bills and Wegmans Food Markets Inc., the camp’s primary sponsor, are transforming the camp from a sleepy summer rite to a football happening. If all goes well, this training camp could double as a theme park. ”They’ll be more off-field elements than there’s ever been,” says Russ Brandon, the Bills’ vice president of marketing. ”It will be a much different experience from the time fans arrive at camp.” If enough fans come to the camp, the Bills, Wegmans and Fisher will all benefit. The team would expand its regional market. The small college would increase its visibility. The supermarket would underscore its identity with a popular team.’