‘Those interests already are being boosted: The Wegmans-Bills pairing has attracted attention across the NFL. While almost every NFL team has some sort of relationship with a local supermarket, said Chris Widmaire, a league spokesman, the Bills-Wegmans matchup is "unique to the entire NFL." "When we have league meetings and the Bills make presentations about their relationship with Wegmans," said Widmaire, "people are blown away by the breadth and depth of it."’