‘By 1999 the Bills average ticket cost had escalated to $40.89, about a 50 percent jump over 10 years, and a 15 percent increase in a year’s time. Last year the average cost of an NFL ticket was $45.63. The addition of premium club seating is a primary reason for the increase. Like the Sabres, the Bills in recent years have steadily remained on the low end in average ticket costs. Since 1994, the least expensive seat at Ralph Wilson Stadium has gone up to $30, a $4 boost. "There are a lot of factors that go into (ticket prices) and there is not any single factor that dominates the conversation," said Bills’ vice president/communications Scott Berchtold. "We look around the league and Western New York."’